DAVID IS ONE OF THE CO-FOUNDERS AND MANAGING DIRECTOR OF CHEAT. SPORT HAS BEEN DAVID’S LIFE, BOTH PERSONALLY AND PROFESSIONALLY. HE BEGAN HIS CAREER AS A FOOTBALLER BEFORE RETIRING AFTER SEVERAL SUCCESSFUL YEARS IN THE UNITED STATES.

AFTER RETIREMENT, DAVID SPENT A DECADE WORKING IN THE FITNESS AGENCY, CONSULTING FOR ATHLETES, TEAMS AND BRANDS ACROSS A MULTITUDE OF SPORTS.

PRIOR TO FOUNDING CHEAT, DAVID WAS COO AND CO-FOUNDER OF THE HIGHLY SUCCESSFUL SCOTTISH GYM BRAND, THE FLY PROJECT.

HIS CORE ROLE AT CHEAT IS TO DEVELOP CLIENT STRATEGY, LEANING ON HIS INCOMPARABLE NETWORK AND EXPERIENCE IN THE SPORTS INDUSTRY TO DELIVER ON OUR CLIENTS OBJECTIVES.